Black Friday isn’t just about big discounts—it’s a playground for creative marketing strategies.

Let’s look at the top 3 most creative tricks that brands use! 👇

FOMO Done Right by Lego

What they did: Lego introduced exclusive, limited-edition sets available only during the sale. Customers were also rewarded with unique gifts for purchases over a certain amount

Mystery Discounts

What they did: ASOS ran a "Wheel of Fortune"-style discount game, where customers could spin for a surprise deal ranging from 10% to 50%. The excitement drove insane engagement! 

Flash Sale Frenzy

What they did: Amazon perfected this with their “Lightning Deals,” offering products with deep discounts for just a few hours. The countdown timer created intense urgency and higher conversion rates 

Key Takeaway

Creative marketing isn’t just about what you offer—it’s about how you offer it. 

Try to apply these tricks in practice! 

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