If you’re running dating traffic, you know the game isn’t just about getting clicks. It’s about profit-driven KPIs that show real performance. But which ones should you actually track?

Here’s what truly matters:

🔥 EPC (Earnings Per Click) – This is the key indicator of profitability, but a low EPC doesn’t always mean a bad offer. It could be an issue with ad creatives, landing pages, prelanders, targeting settings, or even ad fatigue. Analyzing each element is crucial.

🎯 CR (Conversion Rate) – The most important indicator. A high CR looks good, but context matters. Always optimize:

✔ Audience targeting

✔ Offer relevance

✔ Funnel friction points

🔥 CTR (Click-Through Rate) in FB – If CTR is low, your ad isn’t resonating with the audience. It might be time to refresh creatives, test new angles, or adjust audience targeting. But keep in mind: a high CTR doesn’t guarantee conversions — it just gets people into the funnel. 

📊 ROI (Return on Investment) – The only number that truly matters. If your revenue doesn’t exceed your spend, you’re not scaling—you're bleeding money. Analyze costs vs. returns and optimize accordingly.

💰 ARPU (Average Revenue Per User) – This metric shows how much each user is worth over time. If ARPU is low, check upsells, rebills, and lead quality. You want not just quick conversions but long-term revenue growth.

Too many networks hype vanity metrics. At CPARK, we focus on what actually makes you money. 

Ready to optimize your dating traffic and scale smart? Let’s talk!