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Maximum Efficiency with Keitaro: Tips for Becoming a Pro

[08.04.2022]


What? How? When? Keitaro knows the answer 🤓

A tracker is an essential thing for affiliates, without it, there is no way for boosting your results. The idea behind Keitaro is to keep track of all your data, especially when dealing with a variety of traffic. Having access to a platform that allows you to simply manage and track all your data can mean the difference between campaign success and failure. This is exactly where Keitaro comes into play. It gives the possibility of a simple automatic installation and support, which is always ready to help, suggest better options, and will run a test with you.

In this article, Keitaro has prepared a special list of tips for CPARK partners on how to work with the tracker, which will suit both those who are just starting their work in affiliate marketing and with trackers in particular and who already have some experience in this.

1. What is a tracker and how does the traffic go to set up your circuit.

Let's start with the base.

Often tracker users don't understand the "ecosystem" in which they operate and the tracker's place in it. This prevents them from building a relationship in the settings between the tracker and other services for arbitrage, namely advertising networks (sources) and affiliates that pay for advertising products and services. If you really understand these processes, it will greatly facilitate your work with the tracker.

Let's roughly describe how this works.

There are two basic routes:

  1. Source > Tracker > Affiliate
  2. Affiliate > Tracker > Source

The tracker on both sides can record/store data that it doesn't have initially, and pass it on. The tracker is also able to pass along with or without this data what it has in its database (subid of its click, GEO, IP, etc.).

The full loop looks like this:

Source > Tracker > Affiliate > Tracker > Source

The tracker receives clicks from the source with tags (if the source allows it), and then sends traffic with tags (or without them) to the partner, in turn, the partner sends a postback with its tags to the tracker, after which the tracker can send everything it has collected and recorded in the source.

Instead of a source and an affiliate can be, for example, Google output, client's CRM, etc., but these are more complicated cases.

2. Always keep an eye on the records in Maintenance > Status and in the system log.

Even if it seems to you that the tracker is working correctly, signals may appear in these sections that some processes (for example, scripts on the offerer) are not working as they should.

But don't think that if you have some entries in the log it's necessarily a critical problem. This can be just internal notifications of tracker systems.

And yes, you can always write to Keitaro support for clarification.

3. Don't make mistakes when analyzing statistics on conversions. 

In particular, remember that conversions in the Campaigns section and in Reports > Create Report are currently recorded by date of click, not by date when the postback came. Keep this in mind when looking at the statistics on conversions.

4. Don't put integration scripts on your local web pages.

Integration scripts are needed to connect the tracker to a host site and direct traffic and statistics from that site to the tracker campaign. 

The presence of integration methods in your scheme is not a mandatory criterion for setting up a campaign. 

If you decide to use the integration script, you should put it on the site whose domain is not used anywhere else.

In this case, you don't need to add this site to the tracker: the tracker campaign will be called when you click on this site. If you add the site to the tracker campaign, it will cause endless redirects, and tracking will not work.

5. Save single-type streams and add them with one button.

Recommendation for those who create a lot of campaigns/streams: you can bookmark them so that you don't have to create single-type threads for your tasks every time.

For example, you have a stream with a lot of filters and values in those filters that will receive bot traffic. For convenience, you need to create a stream, save it and add it to your favorites. This stream can then be added with a single click to any campaign.

This is the simplest example and can vary depending on your personal needs. 

6. The postback URL field in the tracker is just a note for you.

Therefore, it is not necessary to fill it out. If you do need it, you can fill it in with personal clarifications.

Keep in mind that the main thing in the template is the Offer Parameters field. Make sure that all the data in it are correct: the label in which you want to give the click trackerid={subid}

The main thing is that the correct postback link should be specified where the postback is sent to the tracker from.

7. You don't have to pass tags from a tracker to an affiliate or advertising network to see them in conversion reports.

To do this, it is enough for them to be in the tracker, where they get from the source (eg, site_id), or the tracker registers them independently as a click parameter (GEO, click time, etc.).

When the conversion comes, the tracker will glue everything together and show all the data in reports:

  • those that come with a click from the source;
  • those that the tracker captures with its tools;
  • those sent in postback.

For example, you have got the site_id of an advertising site and want to see it in the conversion report along with the GEO of the click and the payout for the conversion. What to do: just get the site_id into the tracker, the GEO of the click will be recorded by the tracker itself, the payment should be received in the postback in the payout= tag 

After that, you can get the correct postback on the conversion to the subid of the click tracker. In the report on conversions on this subid the tracker will display all these data and other parameters of the click.

8. If you're not sure, test it.

If you're not sure whether something will work in the tracker and whether it will work correctly, it's always better to test it. It is desirable to do it on a real example. Or you can always write to Keitaro support so that together you can test it together.

This way you'll know if there's anything that needs to be improved/corrected in the scheme, settings, or functionality of the tracker.

In this scenario, Keitaro would be a perfect tool for immersing yourself in the affiliate industry! If your goal is to complete a journey from A to B no matter the obstacles, Keitaro is here to help you with it. And in word and in deed: 

Keitaro provides a bonus for CPARK’s partners: 20% discount on the first license.

Get Keitaro and start your journey now! 

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