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5 Ways to Scale Your Affiliate Program


Inna is currently a Affiliate Manager at CPARK. If you want to scale your affiliate program faster, Understand Your Goals is a great first step.
-𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐆𝐨𝐚𝐥𝐬. One of the main reasons affiliate marketing performs so well is that it is performance-based. You can pay off your main KPI and get started at a low cost. Don’t be afraid to start with a lower CPA than you would think otherwise. Just make sure you have a solid grasp of your LTV and retention metrics. Once your affiliate partners can prove that they can deliver quality users, increase the payout and scale from there.

 -𝐑𝐞𝐜𝐫𝐮𝐢𝐭 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬. Recruiting is one of the most difficult and time-intensive aspects of growing an affiliate program—if you aren’t consistently recruiting, you are leaving tons of traffic behind. Although time-consuming, here are a few quick tips to help you get off the ground:
 1 Google Alerts
 2 SERPs
 3 Affiliate Programs
 4 Recruiting Schedule 

-𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐎𝐟𝐭𝐞𝐧. You will want to communicate with your affiliates consistently to keep your brand top of mind. Communicate when new products are launched, and new creation is available, and share general best practices on how to promote your brand. 

-𝐆𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧. Give direction to your partners on how to best communicate your brand and value prop. This can be in the form of a media kit or brand book. Some affiliates may not know exactly how to position your brand, so the more information the better.

 -𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 𝐁𝐚𝐬𝐞𝐝 𝐨𝐧 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬. Don’t be afraid to incentive affiliates. You can do this in a variety of different ways, but ultimately determine your goals to see what makes sense for your business.

Hopefully, some of these tips help with growth and good luck!

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